The following examples, from our work to the book, show how Business Design has helped organizations tackle a wide range of challenges.
ENHANCING INNOVATION READINESS
Assessed the current state of organizational ‘readiness’ to innovate, pinpointed key innovation drivers and opportunities unique to the organization, and co-created an action plan that grounded efforts throughout a strategic transformation.
“This exercise revealed that we have a fear of trying new things: piloting, using feedback, and developing iteratively. We try to find the whole solution right away rather than learning from a trial-and-error approach.”
STRATEGICALLY TRANSFORMING AN ENTERPRISE
Engaged the organization, its Board and other key stakeholders in a global assessment of needs and opportunities, creation of a bold vision of the future, and as strategy to create new value for people across health systems around the world through research and a series of collaborative workshops.
“We’ve never worked with a more engaged team – Vuka has effectively gotten the whole organization involved in the strategy development and design process.”
Leslee Thompson, President & CEO
STRENGTHENING A PROFESSIONAL COMMUNITY
Redefined the Purpose, Value Proposition, service model and business strategy for a national professional services association by engaging the Board, staff and members in every stage of the 3 Gears of Business.
“The Vuka team, led by the exceptional Heather Fraser, helped the CBA uncover innovative strategic directions through the use of Business Design. Words that spring to mind when I think of this experience are transformational; brilliant; innovative; engaging; and energizing. If you are looking for a team that can help you deliver on your objectives, look no further than VUKA.”
Cathy Cummings, Project Manager, CBA Re-Think
The Canadian Bar Association
DESIGNING A STRATEGY FOR TALENT DEVELOPMENT
Engaged delegates across the country and disciplines in an HR quest to re-image a strategy and program priorities to attract, retain and develop the best talent in an ever-changing media and talent landscape.
“Our experience with Heather and the team from Vuka was catalytic. The use of Business Design pushed us beyond our biases to see the communities we serve through a fresh set of eye and to imagine new possibilities and opportunities.”
Heaton Dyer, Executive Director Strategy
Canadian Broadcasting Corporation
ARTICULATING A STRATEGY TO IMPROVE HEALTH CARE
Aligned the CFHI leadership and Board on a precise, distinct Strategy for advancing and scaling the unique capabilities of an organization dedicated to evidence-based healthcare improvement, resulting in increased government investment.
“Vuka created the capacity for us to think and helped us articulate what was in our heads in the clearest, most compelling manner.”
Maureen O’Neil, CEO
The Canadian Foundation for Healthcare Improvement
IMPROVING PATIENT SAFETY
Reframed the organization’s flagship program using Business Design methodology with an aim to build a bolder, more inclusive approach to reducing avoidable harm to patients across the healthcare system.
“Thank you Vuka for all your outstanding work with our Safer Healthcare Now team. It has really helped move our thinking and we are excited about what the future will bring. I’ve been truly impressed with your ability to push our thinking.”
Chris Power, CEO
CENTERING POST-SECONDARY EDUCATION ON THE STUDENT
Redesigned the delivery of post-secondary education with student needs at the centre to inform an Ontario policy framework and identify development priorities that would build graduate competence and confidence.
“A passion for postsecondary students and a commitment to improving their educational experience were hallmarks of VUKA’s work for HEQCO. Storytelling was foundational to their research approach, bringing a unique perspective to the system design issues HEQCO was exploring.”
Fiona Deller, Executive Director, Policy & Partnerships
Higher Education Quality Council of Ontario (HEQCO)
PATIENT PATHWAYS RE-DESIGN
Identified opportunities to improve the lives of patients at risk of sudden cardiac arrest by designing more effective care pathways and devising more precise solutions and a strategic shift to systems solutions.
“The output of the project has helped us reframe the issue and get focused on what really matters, which is ultimately the patient. This helped drive alignment within our organization and ultimately led to more focused efforts and improved long-term results.”
Company Team Leader
From the book Design Works
DESIGNING A STRATEGY FOR GROWTH
Built strategic alignment around a renewed 5-year business strategy for a leading confectionery company, reversed business declines and set the business on a path for growth fueled by new product and marketing initiatives.
“This approach to Business Design helped build team alignment early on around a common understanding of the consumer and a shared path forward. The outputs of this workshop approach were critical and salient and absolutely drove business results.”
Elizabeth Frank, Vice-President, Marketing (2008)
Nestlé Confectionery (Canada)
From the book Design Works
DESIGNING AN ENGAGING BRAND EXPERIENCE
Defined a distinct brand Value Proposition and designed a customer-centered service experience for a high-tech healthcare start-up to accelerate growth, attract funding and carve out distinct position in the marketplace.
“Heather and her team transformed us into a design-inspired company by leading us through a process that helped us to look at our business and clients from an entirely new perspective. We have re-focused around new opportunities and re-shaped our client experience based on insights driven from the Business Design sessions. It was an opportunity to re-energize our team and priorities that set us on our current path of success and scale.”
Jeff Ruby, Chief Executive Officer
CREATING AN INNOVATION PLAYBOOK FOR GLOBAL R&D
Designed an innovation framework and process that embeds design mindsets & practices into R&D, inspires the organization to meet unmet consumer needs and fills the innovation pipeline with new growth initiatives.
“The Vuka team was instrumental in collaborating with our team to design a global R&D Design Process that utilizes a ‘design mindset’ and a productive way of working. We loved how they were able to quickly understand our needs, and how we worked together along the way. In every session, we made great progress with R&D and our cross functional partners. The outcome was a process and tool kits that can be easily applied to any R&D innovation challenge and scale across the organization. We got traction as soon as it was put into play!”
Kelly Sepcic, Ph.D.Vice President Research and Development
PepsiCo, Frito Lay North America
DESIGNING THE PATIENT EXPERIENCE
Engaged multiple stakeholders in envisioning a better chemotherapy patient experience, prioritizing investments and guiding development through to the build-out of a new facility and supporting services.
“The project allowed us to bring people from across the hospital to design a new chemotherapy suite with the patient in mind and with real patient feedback on their experience of care. Doctors, nurses, researchers, clerical staff, volunteers, management – many of whom have never worked together before were able to share ideas, build something tangible and feel like they had a stake in the final outcome.”
Sarah Downey, Vice-President
Princess Margaret Hospital, University Health Network
From the book Design Works
ENHANCING THE CUSTOMER EXPERIENCE
Identified opportunities to improve the customer sales and fulfillment experience and boost close rates by better meeting customer needs, addressing points of pain and closing the gaps in the in-home experience.
“Vuka’s ‘Gear 1’ principles gave us valuable insights into our sales and service processes that we have not been able to glean from traditional surveys. The Vuka team brought a fresh perspective to analyzing the results and presented findings in a simple way so we could share customer feedback directly with Executives and customer facing team members. We are already making changes to our sales and fulfillment processes, and customers are rewarding us with improved Net Promoter scores.”
Chris Chapman, Director Strategic Initiatives
Reliance Comfort LP