Our team and talent network are unified by a commitment to the holistic practice of Business Design and a spirit of effective collaboration that yield inspiring and actionable outcomes. We bring together innovation expertise in business strategy, human insight, design, communication and enterprise capacity-building.



Heather Fraser

Heather is a seasoned strategist, innovator, and educator. Over her career, she has held leadership roles in the corporate world, creative services and education, making her a trusted advisor to many executives and emerging leaders in both the public and private sector. Her wealth of experience and bold thinking pushes people’s ambitions, brings clarity to their quest and builds focused strategies for success.  


Matt Zilli

As the Director of Vuka Labs, he leads the development of products that give people insightful information and the tools to make progress in their innovation pursuits.Matt has a particular talent for creating clarity from complexity, contributing to projects through his clear thinking and communication skills. He is passionate about empowering people to create new futures through their ingenuity and thoughtful choices.  


Job Rutgers

Job is a seasoned designer, facilitator and educator. Job is masterful at applying Business Design methods, engaging stakeholders in co-creation projects and designing enterprise capacity-building programs. Leveraging years of experience at Phillips Design and the Ambient Experience Lab at OCAD University, he helps teams map out ideas and synthesize concepts into systems that retain their human touch.


Dayna Griffiths

Dayna applies artful precision to the analysis of information intake and making connections that inspire exploration of new and tangible design solutions. She is a ‘maker’ at heart and skilfully applies her conceptual and practical design skills to helping others translate their envisioned user experience into seamless and tangible concepts. 


Ashley Miller

Ashley brings resourcefulness and tact to making things happen with ease and positivity. With her experience working in the fast-paced environments of Law and Wellness start-ups, Ashley knows timing matters and makes important connections that ensure people and activities come together in the most productive way. 

Sarah Talunay

As our principle Communication and UX Designer on our Vuka Labs products, Sarah brings a thoughtful and inspired perspective to her work. Through her  sense of empathy and keen listening skills, Sarah translates user research insights into elegant solutions that create new value for our customers.  


Maxine Thomas 

Maxine has insight into people and brands, and how to leverage insights and wisdom into a powerful narrative for business success. As a seasoned creative strategist, she has a special talent for unearthing fresh and meaningful insights, and articulating purpose and insights that inspire others.  


Mengze Shi

As a professor at the Rotman School of Management, Menze brings academic rigour to our methods and tools, working with Matt in development initiatives at Vuka Labs, and overseeing research with PhD students. His predilection for data and intellectual underpinnings, combined with his creativity in synthesis, ensures that there’s more behind out principles and tools than a hunch.