Our team and talent network are unified by a commitment to the holistic practice of Business Design and a spirit of effective collaboration that yield inspiring and actionable outcomes. We bring together innovation expertise in business strategy, human insight, design, communication and enterprise capacity-building.



Heather Fraser

Heather is a seasoned strategist, innovator, and educator. Over her career, she has held leadership roles in the corporate world, creative services and education, making her a trusted advisor to many executives and emerging leaders in both the public and private sector. Her wealth of experience and bold thinking pushes people’s ambitions, brings clarity to their quest and builds focused strategies for success.  


Matt Zilli

Matt has a particular talent for creating clarity from complexity, contributing to projects through his clear thinking and communication skills. He is passionate about empowering people to create new futures through their ingenuity and thoughtful choices. As the Director of Vuka Labs, he leads the development of products that give people insightful information and the tools to make progress in their innovation pursuits. 

Kate Rootman

Kate brings together business opportunities, ideas and the right people together to make important things happen. To Kate, creating the future is a collective pursuit toward a shared vision, and there are no boundaries to how the discipline of Business Design and productive collaboration can generate new possibilities to create new and meaningful value – in the market and for the enterprise. 


Patrick Suen

Patrick is masterful at applying Business Design methods, engaging stakeholders in co-creation project and designing enterprise capacity-building programs. He manages projects with his meticulous organizational skills to ensure projects move efficiently and meet the highest standards. Patrick has a talent for engineering customized plans and facilitating team collaboration to utilize their talent to their fullest. 

Dayna Griffiths

Dayna applies artful precision to the analysis of information intake and making connections that inspire exploration of new and tangible design solutions. She is a ‘maker’ at heart and skilfully applies her conceptual and practical design skills to helping others translate their envisioned user experience into seamless and tangible concepts. 


Ashley Miller

Ashley brings resourcefulness and tact to making things happen with ease and positivity. With her experience working in the fast-paced environments of Law and Wellness start-ups, Ashley knows timing matters and makes important connections that ensure people and activities come together in the most productive way. 


Maxine Thomas 

Maxine has insight into people and brands, and how to leverage insights and wisdom into a powerful narrative for business success. As a seasoned creative strategist, she has a special talent for unearthing fresh and meaningful insights, and articulating purpose and insights that inspire others.  


Job Rutgers

Job is a seasoned designer, facilitator and educator. Leveraging years of experience at Phillips Design, he is the principal investigator of the Ambient Experience Lab and a professor of Design at OCAD University. Helping teams map out ideas and processes, Job helps synthesize concepts into elegant systems that retain their human touch.

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As a professor at the Rotman School of Management, Menze brings academic rigour to our methods and tools, working with Matt in development initiatives at Vuka Labs, and overseeing research with PhD students. His predilection for data and intellectual underpinnings, combined with his creativity in synthesis, ensures that there’s more behind out principles and tools than a hunch. 


Roxanne Nicolussi


Sarah Talunay


Nilan Kasandas