Built strategic alignment around a renewed 5-year business strategy for a leading confectionery company, reversed business declines and set the business on a path for growth fueled by new product and marketing initiatives.

"This approach to Business Design helped build team alignment early on around a common understanding of the consumer and a shared path forward.

The outputs of this workshop approach were critical and salient and absolutely drove business results."

Elizabeth Frank, Vice-President, Marketing (2008)
Nestlé Confectionery (Canada)