Inspired by the Zulu word that means ‘to awaken and stir into action’, Heather Fraser founded Vuka in 2012 to help organizations create game-changing business ideas and build their capacity to innovate ongoing. 

We draw upon an extensive network of collaborators innovation expertise in business strategy, human insight, design, communication and skill-building. We are unified by a commitment to the holistic practice of Business Design and a spirit of effective collaboration.

 

HEATHER FRASEr, founder of vuka

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Heather is passionate about turning ideas into business through the integration of human-centered design and business strategy. Celebrated for her bold thinking that inspires and elevates people’s ambitions, Heather is devoted to helping others create and capture meaningful new value.

Heather is passionate about turning ideas into business through the integration of human-centered design and business strategy. Celebrated for her bold thinking that inspires and elevates people’s ambitions, Heather is devoted to helping others create and capture meaningful new value.

A seasoned strategist, educator and visionary innovator endowed with a fierce entrepreneurial spirit, Heather’s career has spanned the corporate world, creative services and academia. Whether in her capacity as a business leader at Procter & Gamble, Managing Director at Ogilvy & Mather, Principal & Executive Vice President at TAXI Advertising & Design, or Executive Director of the Design Initiative and Adjunct Professor at the Rotman School of Management, Heather has left her mark on many businesses and organizations over her career.

Heather has coached thousands of executives and enterprise teams on innovation and business strategy. Her clients have spanned the spectrum from start-ups to global corporations, a diversity of organizations in both B2C and B2B sectors, and both private enterprises to government agencies.

Her pragmatic approach to innovation and value-creation is captured in the enhanced second edition of her book.


THE VUKA Philosophy

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Innovation matters.
Innovation is essential to competing in a fast-paced global marketplace. Business innovators need practical ways to ignite new ideas and design a roadmap for future success. 

Innovation is an innate human capacity.
People are by nature inventive and resourceful when given a meaningful challenge, the right frameworks and tools, and under conditions for success. We help you build innovation skills through the application of Business Design and embed new ways of working that will make your enterprise more future ready. 

Business Design brings together the best of business and human-centered design.
Through this approach, you will identify meaningful unmet needs, create new-to-the-world solutions, and devise a strategy to direct your money and energies toward your envisioned future.