Redefined the Purpose, Value Proposition, service model and business strategy for a national professional services association by engaging the Board, staff and members in every stage of the 3 Gears of Business Design.
“The VUKA team, led by the exceptional Heather Fraser, helped the CBA uncover innovative strategic directions through the use of Business Design. Words that spring to mind when I think of this experience are transformational; brilliant; innovative; engaging; and energizing. If you are looking for a team that can help you deliver on your objectives, look no further than VUKA.”
Cathy Cummings, Project Manager, CBA Re-Think
The Canadian Bar Association